Rosie and The Rainbow

Synopsis

Ausgangslage:

For sick kids, a hospital ward with its never-ending tests and examinations is a stressful and scary place with very little room for escape. To help the kids and their families the Theodora Foundation, with its Dreams Doctors, collaborates closely with hospital staff to give hospitalised children a moment to escape their reality and rediscover the joy of being carefree.

Thanks to the new creative workshop “Behind The Curtain” we invited the kids to imagine a unique and magical adventure in which the hospital curtain acts as the gateway to an imaginary world. Joined by world-class directors and set designers we transformed their regular hospital room into the stage for their story. Out of this great collaboration, a short film was born: “Rosie and the Rainbow”.

The film premiered online on a dedicated platform (behindthecurtain.ch) via donation-based tickets. Then screened in cinemas across Switzerland, we invited the press and families to join. The media directly pick up the story resulting in +470% donation compared to 2021 which will lead to an additional 8250 Dream Doctors visits across Swiss hospitals and countless smiles on children's faces.