EYE TO THE WORLD
Synopsis
Situation initiale:
Sonic audio branding for ZFF
Solution:Creating a music that symbolizes the festivals visual logo of a golden eye, creating a toolkit with 40 music assets for all needs (social media, trailers etc). Collaboration with world class Tonhalle Orchestra and star conductor Paavo Järvi.
Résulat:A new approach to audio branding. Cross-cultural collaboration reached new audiences and gained an earned media reach of 7.5 Mio.