EYE TO THE WORLD
Kategorie
Audio
Unterkategorie
Audio Design
Synopsis
Ausgangslage:
Sonic audio branding for ZFF
Lösung:Creating a music that symbolizes the festivals visual logo of a golden eye, creating a toolkit with 40 music assets for all needs (social media, trailers etc). Collaboration with world class Tonhalle Orchestra and star conductor Paavo Järvi.
Resultat:A new approach to audio branding. Cross-cultural collaboration reached new audiences and gained an earned media reach of 7.5 Mio.
